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RESPECT™ Brand Architecture and Guidelines
The official guide for using RESPECT trademarks, certification marks, logos, and visual identity across all media.
Download the Full RESPECT™ Brand Architecture and Guidelines ↓RESPECT™ Brand Architecture and Guidelines
A transparent certification ecosystem that identifies products, people, and organizations meeting verified standards in digital education.
What RESPECT™ Marks Mean
A transparent certification ecosystem that identifies products, people, and organizations meeting verified standards in digital education.
The RESPECT Platform as Digital Public Infrastructure
The RESPECT Platform is the first reference implementation of Africa's Digital Public Infrastructure for Education. Its certification marks help everyone in the ecosystem — developers, schools, governments, and implementers — identify products, people, and organizations that meet verified standards.
These marks aim to sustain the platform economically. Their integrity funds continued development as a public good. By protecting the value and trust embedded in RESPECT certification, we align commercial incentives with social impact.
RESPECT Marks at a Glance
| Mark | Type | Dimension | What It Certifies |
|---|---|---|---|
| RESPECT™ | Traditional Trademark | Platform | Identifies the RESPECT Platform and ecosystem |
| RESPECT Compatible™ | Certification Mark | Products (Software) | Software product meets RESPECT's current standards |
| RESPECT Committed™ | Certification Mark | Products (Software) | Software product is in active, verified progress toward compatibility |
| LearnTab™ | Certification Mark | Products (Hardware) | Smart tablet meets LearnTab Certification Program requirements |
| Impletor™ | Certification Mark | People | Practitioner certified to assist in implementing RESPECT Platform |
| DiPian™ | Certification Mark | People | Certified DPI Engineer — qualified to plan, design, and maintain DPI |
| GEOSor™ | Certification Mark | People | Certified Standards Conformity Assessor against GEOS |
| RESPECT Certified Partner™ | Certification Mark | Organizations | Entity meets all program requirements including certified Impletors |
How RESPECT Marks Sustain the Ecosystem
Organizations and individuals earn the right to use these marks only by meeting verified standards — creating measurable competitive advantage in the education technology market. This economic model aligns incentives: protecting the integrity of RESPECT certification marks funds continued platform development as a public good.
Our Mission
To build and maintain the Digital Public Infrastructure for Education that makes quality EdTech accessible, sustainable, and scalable across Africa.
Our Vision
Every African student accessing world-class digital courseware — developed in Africa, by Africans.
Logo Usage
The RESPECT logo is the cornerstone of our visual identity. Proper usage ensures brand recognition and maintains professional integrity across all applications.
Primary Logo
Placement & Sizing
Always use the supplied design mark files (SVG, PNG, or EPS) — do not attempt to recreate the logos from scratch. Maintain clear space around the mark equal to the height of one border stroke. Do not place other elements within this buffer zone.
Visual Do's & Don'ts
✓ Do
• Use the standard mark on light backgrounds
• Maintain original proportions and the 17° angle
• Place on clean, uncluttered backgrounds with sufficient contrast
• Include ™ on first use of any mark in a document
✗ Don't
• Do not recolor the mark to match your brand palette
• Do not stretch or distort the logo
• Do not reverse the skew direction or remove the skew
• Do not add drop shadows, outlines, or decorative effects
Color Palette
All Spix Foundation logos use black and white only. The gold accent (#D4AF37) belongs to the RESPECT.world website design, not to the logos themselves.
Logo Colors
Click any swatch to copy the hex value.
Black
HEX #000000
RGB 0, 0, 0
White
HEX #FFFFFF
RGB 255, 255, 255
Website Accent Color
Gold
Website Accent Only
HEX #D4AF37
RGB 212, 175, 55
Typography
Typography plays a crucial role in our brand identity.
Mark Architecture: Typeface & Skew Construction
Typeface: All RESPECT™ design marks are set in Josefin Sans SemiBold Italic. The font's native italic angle provides the internal 7° tilt, to which an additional 10° is applied — producing the characteristic 17° forward lean.
Visual Signature: The double-skew construction creates the characteristic forward lean that conveys movement, progress, and reaching for a shared goal together.
• Inner skew (Josefin Sans Italic): 7°
• Outer skew (applied transform): skewX(−10°)
• Total lean: 17° combined
Word Mark Display
All eight RESPECT word marks rendered in their correct typographic style:
RESPECT™
Primary Mark
RESPECT Compatible™
Compatible Product Certification
RESPECT Committed™
Committed Implementation
LearnTab™
Learning Platform Mark
RESPECT Certified Partner™
Partner Certification
Impletor™
Certified RESPECT Implementation Practitioner
DiPian™
Certified DPI Engineer
GEOSor™
Certified GEOS Standards Conformity Assessor
Imagery Guidelines
Photography and imagery should reflect the diversity, innovation, and humanity at the heart of RESPECT.
Image Selection
• Use authentic images of African students, educators, and learning environments
• Show diverse age groups and educational settings
• Capture moments of engagement, collaboration, and discovery
• Use natural lighting and realistic scenarios
Image Treatment
• Apply subtle grayscale treatment with color on hover for team photos
• Use gold overlays sparingly for accents
• Maintain high contrast and clarity
Verify a RESPECT™ Mark
Confirm that a product, person, or organization holds a legitimate RESPECT certification.
How to Verify
Currently, verification requests are handled directly by the Spix Foundation.
Email: info@spixfoundation.org
Expected Response Time: Within 5 business days
Report Suspected Misuse
If you encounter a product, person, or organization displaying a RESPECT mark that you believe may be unauthorized, report it to info@spixfoundation.org.
Trademark Policy
Rules and guidelines for using the RESPECT marks.
Permission Framework
| Tier | Description | Examples |
|---|---|---|
| Always OK (Nominative use) | Referential use that does not imply certification | Writing about RESPECT in articles, papers, or talks |
| Earned through Certification | Use of certification marks by certified holders only | Displaying RESPECT Compatible on a certified product |
| Never OK | Uses that misrepresent certification status | Displaying any certification mark on an uncertified product |
General Trademark Rules
1. Do Not Modify the Marks — Never rotate, recolor, distort, or combine RESPECT marks with other logos.
2. Use as an Adjective — Correct: "a RESPECT Compatible application." Incorrect: "a RESPECT."
3. Trademark Symbol — Use ™ on first use of a mark in a given document.
4. Attribution Notice — Include: "RESPECT, RESPECT Compatible, RESPECT Committed, LearnTab, RESPECT Certified Partner, Impletor, DiPian, and GEOSor are trademarks of the Spix Foundation."
Trademark FAQ
Questions and answers about RESPECT certification marks, how they work, and how to use them.
About the Marks Generally
What is the difference between the RESPECT™ trademark and the certification marks?
RESPECT™ is a traditional trademark that identifies the RESPECT Platform and ecosystem. The seven certification marks each certify something specific about a product, person, or organization that has met defined standards.
What's the difference between RESPECT Committed and RESPECT Compatible?
RESPECT Committed™ certifies that a software product is in active, verified progress toward meeting RESPECT's current standards — it's a process state. RESPECT Compatible™ certifies that the product has met those standards — it's an achievement state.
For Product Teams
Can I call my product "RESPECT Compatible" before it's been certified?
No. The RESPECT Compatible™ mark may only be used on products that have completed the certification process and met all applicable standards. You can apply for RESPECT Committed™ status while working toward full compatibility.
For Individuals
Can I use the Impletor mark on my personal website or LinkedIn?
Yes, if you hold a current Impletor™ certification. You may display the credential on your CV, LinkedIn profile, business cards, email signature, and personal website.
How to Earn a RESPECT™ Mark
Four pathways to certification, for individuals, software products, hardware devices, and organizations.
For Individuals
Professional credentials for practitioners
For Software
Product certification journey
For Hardware
Device compliance program
For Organizations
Partner verification program
For Individuals
Impletor™ — A practitioner certified to assist School Systems in implementing and operating the RESPECT Platform effectively.
DiPian™ — A global professional credential certifying readiness to plan, design, construct, and maintain Digital Public Infrastructure.
GEOSor™ — A Certified Standards Conformity Assessor who conducts conformity assessments against GEOS.
For Software Products
RESPECT Committed™ — Certifies active, verified progress toward RESPECT compatibility.
RESPECT Compatible™ — Certifies that a product has met RESPECT's current standards.
Getting Started
Certification programs are currently being developed. For questions or to express interest, contact info@spixfoundation.org
Contact
Get in touch with the Spix Foundation for questions about RESPECT trademarks, standards, and certification.
Trademark Questions
For questions about using RESPECT marks, verification requests, or reporting misuse.
info@spixfoundation.orgStandards Inquiries
For questions about RESPECT technical standards, certification requirements, and updates.
standards@spixfoundation.org2026 © RESPECT. RESPECT, RESPECT Compatible, RESPECT Committed, LearnTab, RESPECT Certified Partner, Impletor, DiPian, and GEOSor are trademarks of the Spix Foundation.